I guide teams through every phase, scaling effective
user-friendly products and services.

12+ years

Experience

I bring extensive expertise in solving complex problems through a dynamic, user-centered, and data-driven approach. My focus is on creating solutions that are not only functional but also tailored to user needs.

Ensuring every project goes beyond meeting expectations to delivering exceptional outcomes. By combining deep user insights with strategic design thinking, I consistently drive impactful and innovative results.

PROJECTS

Indulge

The indulge coffee shop mobile app is a convenient platform that allows users to browse the menu, customize their orders, and make secure payments, all from their mobile device. With features like ordering for quick pickup, loyalty rewards tracking, and personalized offers, the app enhances the customer experience by saving time and offering seamless access to their favorite drinks and snacks.

Users can also find nearby locations, view store hours, and get notifications for exclusive promotions or new items. Designed for efficiency and ease, the app simplifies the coffee shop experience.

Role:
User Interface & User Experience Design
UX research

Information architecture

ITC Online Rater

A platform that allows agents to quickly generate quotes by comparing multiple insurance policies, ensuring they can provide clients with the best rates and options.

It enables users to quickly compare rates from multiple insurance providers, offering a simple, intuitive interface that minimizes complexity. Customers can easily access and explore coverage options tailored to their specific needs. By automating rate calculations and simplifying the quoting process, the application saves time, reduces errors, and enhances the overall experience of purchasing insurance.

Role:
User Interface & User Experience Design
UX research

Information architecture

Plantpro

Plantpro is an all-in-one platform for plant lovers, offering tools to help you care for your plants with ease. The app features a plant health scan option, allowing users to take a photo of their plant and receive instant diagnoses and care tips to improve its health. It also includes a detailed encyclopedia with information on a wide variety of plants, covering care instructions, ideal conditions, watering schedules, and more.

Additionally, users can explore a built-in fertilizer guide and shop for the best fertilizers and plant care products. The app also connects users to a plant shop, where they can browse and purchase a wide selection of plants, ensuring that both beginners and seasoned gardeners have everything they need for a thriving garden at their fingertips.

Role:
User Interface & User Experience Design
UX research

Information architecture

Voyage

The newly improved insurance website has been thoughtfully redesigned to offer a seamless and user-friendly experience. With an intuitive layout and clear navigation, users can easily find the information they need, whether they’re exploring insurance options, learning about policies, or managing their accounts. The site features prominent call-to-action buttons, strategically placed to guide visitors toward key actions like requesting a quote, speaking with an agent, or purchasing a policy.

The streamlined user flow ensures that visitors can complete tasks quickly and efficiently, reducing friction and making the overall experience smooth and hassle-free. The design prioritizes clarity and simplicity, ensuring that both first-time visitors and returning users can easily navigate the website, making it a reliable and engaging platform for all insurance needs.

Role:
User Interface & User Experience Design
UX research

Information architecture

Other Projects

worked on user interface and user experience for mobile and web

Magazine Ads

Enhanced user interface, user experience and information architecture.

Enhanced user interface, user experience and information architecture.

Enhanced user interface, user experience and information architecture.

Tresmar Ins

Evolve Ins Agency

Elite Insurance

Designed ad series for marketing that captures attention with striking visuals and compelling messaging. It effectively communicates value, driving engagement and increasing brand awareness.

Magazine Ads

Designed ad series for marketing that captures attention with striking visuals and compelling messaging. It effectively communicates value, driving engagement and increasing brand awareness.

Annual Booklet

Designed to maintain consistency with the brand's identity while ensuring clarity and readability, compelling visuals to effectively communicate the organization's message and goals.

Insurance Junction

Enhanced user interface, user experience and information architecture.

Enhanced user interface, user experience and information architecture.

Perception Ins

Hazel Insurance

Enhanced user interface, user experience and information architecture.

About Me

I am a UI/UX Designer based in Dallas. I like to learn new technologies and integrate them into something usable. Believing in the phrase "The early bird catches the worm"; punctuality & orderliness are some of my traits. I've been designing for the Web, Mobile and Print Media for the past 12 years.

With 12+ years of illustrious career, I have a rich experience in managing high impact teams of designers and developers for over 150 customers.

With a profound understanding of technical architecture, web standards and usability, I ensures smart application of technology for all my customers. I have an ability to maintain highly productive teams.

Along with being a highly proficient and professional individual, I'm a self-proclaimed internet junkie. I'm a purely self-taught individual as far as all my skills/knowledge goes.